MARKETING STRATEGIST

BRAND AWARENESS EXPERT

Home Design

MAGAZINE

CREATION

Ideated, developed, and launched 'Spa ​Executive,' as a strategic new channel aimed ​at building relationships and generating new ​business opportunities. Under my direction, ​the magazine achieved success and still ​continues to thrive, solidifying its position as ​a valuable industry resource..

MONAT GLOBAL, June 2019 - Present | Miami, FL

The accomplishments and responsibilities in this ​position highlight my strategic leadership, data-​driven decision-making, and hands-on approach ​to all aspects of marketing.

MONAT GLOBAL, June 2019 - Present | Miami, FL

MAIN RESPONSIBILITIES:

• Multi-Channel Marketing Strategy: Developed and successfully ​implemented effective annual multi-channel marketing strategies ​for ten markets, with a special focus on digital marketing, including ​SEO, SEM, paid Ads, website optimization, email marketing, social ​media, and PR, aimed at increasing brand awareness, customer ​acquisition, and conversions.
  
• Campaign Analysis and Strategic Insights: Created and executed ​comprehensive multi-channel strategies and campaign analyses ​for the Senior Leadership team, providing key insights for strategic ​business decisions.
  
• Team Leadership and Vendor Management: Led the Digital ​Marketing team and managed/directing vendors and partners to ​ensure optimal performance and alignment with business goals.
  
• Go-to-Market and Product Marketing: Partnered with the ​product development team to build and implement go-to-market ​and product marketing strategies and campaigns, driving ​successful product launches and market positioning.
  

• Performance Analysis and Reporting: Analyzed campaign results, ​presenting reports and opportunities for improvement and new ideas ​to executives.
  
• Compliance Oversight: Ensured compliance in all digital channels as ​the "gatekeeper," maintaining regulatory standards.
  
• Website Development: Lead and works (hands on) the development of ​a new website, focusing on user experience (UX) and customer ​experience (CX), optimized for conversions, all WordPress and Shopify.
  
• MarTech Implementation: Selected and implemented new MarTech ​solutions globally to enhance digital marketing efforts.
  
• Paid Advertising and Affiliate Programs: Designed, implemented, and ​managed paid ads and affiliate programs to drive traffic and revenue.
  
• Crisis/Risk Communications: Developed and implemented a crisis/risk ​communications strategy for social media channels, maintaining brand ​reputation.
  
• Budget and Team Management: Established and managed the ​department’s budget, while coaching and fostering team growth, ​ensuring high performance and continuous improvement.
  

BOOK4TIME, Jan 2018 - Jun 2019 | Toronto, ON

MAIN RESPONSIBILITIES:

These accomplishments and responsibilities ​underscore my ability to drive all aspects of a full ​marketing strategy and growth.

• Goal Setting and KPIs: Set goals and KPIs aligned with the company's revenue ​objectives.
  
• Strategic Marketing Execution: Developed and executed comprehensive ​marketing strategies for effective positioning, lead generation, and nurturing.
  
• Corporate Branding: Built and implemented corporate branding across all ​visual elements, including the website, office spaces, and booth designs.
  
• Website Development: Designed, managed the development, and launched a ​new website focused on optimizing user experience (UX) and increasing ​conversions.
  
• Media and PR: Designed and implemented media ads and PR inclusions in both ​print and digital formats.
  
• Industry Expertise: Contributed as an industry expert in North American and ​international publications, specifically in the spa, wellness, beauty, and software ​industries.
  
• Targeted Campaigns: Created and executed effective targeted multichannel ​campaigns for new customer acquisition and nurturing programs for ​reconversion.
  
• Trade Shows and Events: Managed the company's participation in trade ​shows and industry events.
  

MBC Managed IT Services, Jan 2017 - Jun 2018 | Toronto, ON

These accomplishments and contributions ​demonstrate my strategic leadership, innovative ​thinking, and ability to drive significant growth

MBC Managed IT Services, Jan 2017 - Jun 2018 | Toronto, ON

MAIN RESPONSIBILITIES:

• Marketing Strategy Overhaul: Developed a comprehensive digital ​and traditional marketing strategy to enhance brand awareness ​and generate leads.
  
• Strategy Implementation: Executed and managed the new ​marketing strategy, continually assessing and adjusting KPIs to ​ensure optimal performance.
  
• Brand Guidelines Creation: Created brand guidelines and ​implemented them across all company materials, ensuring a ​cohesive and recognizable brand identity.
  
• Agency and Outsourced Resource Collaboration: Worked ​collaboratively with agencies and outsourced resources to ​streamline processes and enhance marketing effectiveness.
  

• Integrated Marketing Campaigns: Developed, deployed, and ​managed integrated marketing campaigns utilizing PPC, automation, ​newsletters, and nurturing programs to generate and convert leads.
  
• Business Development Team Leadership: Led the newly created ​Business Development team, optimizing lead conversion and ​fostering growth.
  
• Established Marketing Processes: Implemented and managed ​end-to-end marketing processes, emphasizing customer ​experience optimization from advertisement to pre-sales.
  
• Budget Management: Oversaw the marketing budget, ensuring ​optimal allocation and maximizing return on investment.
  
• Content Marketing Development and Deployment: Established ​and managed new content marketing strategies for digital channels, ​contributing to increased engagement.
  

Fleet Complete, Nov 2015 - Jan 2017 | Toronto, ON

These accomplishments and ​responsibilities underscore my ability to ​drive all aspects of a full marketing ​strategy and growth.

Fleet Complete, Nov 2015 - Jan 2017 | Toronto, ON

MAIN RESPONSIBILITIES:

• Global Digital Marketing Team Leadership: Led and managed ​marketing departments in new countries acquired by the company.
• Partnership Collaboration: Collaborated with marketing teams at ​AT&T and TELUS to produce and implement digital marketing ​strategies.
  
• Digital Marketing Audit: Conducted thorough audits of existing ​digital marketing initiatives and online presence to identify areas for ​improvement.
  
• Data Analysis: Analyzed web and consumer behavior data to define ​accurate strategies for digital marketing initiatives.
  
• Paid and Organic Strategy: Created and implemented a ​comprehensive digital marketing strategy, incorporating both paid ​and organic approaches to maximize impact on ranking, digital ​presence, SEO, and web lead generation.
  

• Acquisition Channel Optimization: Optimized performance ​across various acquisition channels, including Google Search & ​Display, Facebook Ads, and Twitter Ads.
  
• Marketing Automation: Utilized marketing automation tools to ​create and execute effective multi-channel digital campaigns ​aimed at increasing web lead generation.
  
• Testing and Optimization: Implemented A/B and multivariate ​tests to assess campaign effectiveness and continuously ​optimized strategies.
  
• Website Design and Optimization: Led the design of the look ​and feel, UX, and content, and oversaw the launch of the new ​website, incorporating all countries.
  
• KPI Reporting: Regularly reported key performance indicators to ​executives, providing insights into the positive impact of ​implemented initiatives on a weekly basis.
  

IMMUNOTEC, Nov 2011 - Nov 2015 | Montreal, QC

During my tenure, I led the successful ​implementation of impactful multichannel ​marketing campaigns and programs, establishing a ​robust digital presence for the company. This was ​a significant shift as digital marketing was a new ​approach for Immunotec.

These accomplishments and responsibilities ​underscore my ability to drive all aspects of a full ​marketing strategy and growth.

IMMUNOTEC, Nov 2011 - Nov 2015 | Montreal, QC

• Cross-Functional Collaboration: Collaborated with internal and ​external stakeholders to develop and execute digital marketing plans ​tailored to diverse markets and customers.
  
• Educational Engagement: Participated as a speaker in conventions, ​training meetings, and webinars to educate attendees on best ​practices for digital tools in marketing, sales, and business growth.
  
• Social Media Management: Engaged in daily social media community ​management, creating marketing content, and writing visuals and text ​in English, French, and Spanish.
  
• Content Marketing: Created and managed content marketing and ​digital campaigns for national and international markets, including ​video production and editing.
  

Feb 2008 - Jun 2011 > MARKETING SPECIALIST | Mecanica Solutions | Montreal, QC

Feb 2005 - Nov 2008 > MARKETING SPECIALIST | SEDAV Canada | Montreal, QC

Jun 2002- Nov 2004 > MARKETING MANAGER | General Motors | Caracas, VEN

Jan 1999 - Jun 2002 > PR & ADVERTIZING COORDINATOR | General Motors | Caracas, VEN